Karen Green is a former Tesco/Boots buyer who crossed the negotiating table to take on senior sales roles delivering considerable sales growth success for a variety of food businesses from Christmas puddings to sushi. She is now an award-winning business consultant, speaker and performance coach transforming the sales of hundreds of clients including UN ITC, Virgin and many others. She is author of best-selling books – Recipe for Success, shortlisted for Business Book Award, and Buyer-ology® - know your buyer, sell more and sell better. Karen is a passionate foodie and judges Great Taste and other awards.