Greg Früchtenicht is Chief Operating Officer of Saira Hospitality, a non-profit organisation that creates pop-up hospitality schools around the world. Greg is responsible for operations and growth, particularly with their London schools, which are designed to transform the lives of local communities while revolutionising the hiring practices of Saira’s hospitality partners. Greg’s work draws upon a decade of experience in the travel, hospitality and non-profit sectors with companies including Black Tomato, Soho House Group and Nights On Us.