Through our media partner, Foodbev Media, we discovered that Spirit of Gallo has released Heat Check, a new hot pepper-flavoured vodka created in partnership with New Amsterdam Vodka and YouTube show Hot Ones.
The vodka has an ABV of 35% and combines hot pepper flavours from deep, earthy serrano and fresno to the fruity, bright notes of habanero, adding depth and complexity to beverages.
Brandon Lieb, VP of spirits at Gallo, said: "At Spirit of Gallo, we believe in crafting innovative spirits that not only taste great but also spark cultural conversations. Heat Check invites drinkers to embrace the thrill of bold flavour.”
Hot Ones host Sean Evans added: "Hot Ones is bringing the heat to fans yet again with the launch of Heat Check, a not-too-spicy, not-too-mild, but just right pepper-infused spirit in partnership with New Amsterdam Vodka. I'm thrilled to invite spice lovers to see if they can handle the heat, from celebrating with a spicy shot to poolside sipping."
The limited-edition offering is available now at retailers across the US for an RRP of $10.99 per 750ml bottle.